Goodwill helps bring thrifting into the mainstream with online store

Whether or not customers want to save or are looking for a buried treasure, the resale trade is booming.

All over the Covid pandemicsecondhand retail outlets similar to eBay, the RealReal and ThredUp thrived on-line.

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So-called recommerce grew just about 15% in 2021 — two times as speedy as the wider retail marketplace and notching the perfect charge of enlargement in historical past for the trade, in line with a 2022 record by means of OfferUp. Over the following 5 years it’s projected to develop by means of every other 80% and hit $289 billion.

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“We had been lacking out,” stated Matthew Kaness, CEO of, Goodwill’s just lately introduced on-line market.

“Goodwill is the ‘OG’ of thrifting,” he stated. “That is such an glaring alternative.”

Even if Goodwill is understood for secondhand clothes and housewares, extra customers are coming to the website online for one-of-a-kind reveals, together with artwork, dressmaker purses, jewellery and antique footwear, Kaness stated — very similar to what is taking place within the trade total.

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Maximum resale customers are pushed by means of price. Thrift-store customers save just about $150 a month, or $1,760 a yr, on moderate, by means of purchasing secondhand pieces, in line with a record by means of CouponFollow.

Saving cash, then again, isn’t the one motivator, CouponFollow discovered. Consumers have an increasing number of became to resale as a method to protected hard-to-find luxurious pieces.

In truth, now and again purchasing secondhand is the one approach to rating a limited-edition pair of Air Jordans or different extremely coveted and unique pieces — to not point out tickets to Taylor Swift’s upcoming excursion.

Not too long ago, an unauthenticated signed print by means of Picasso titled “Tete De Femme Stylisee” bought for $2,500 on the website online.

That is such an glaring alternative.

Matthew Kaness

CEO of

A part of the momentum fueling resale is the need to realize get right of entry to to that distinctive merchandise, stated Wells Fargo managing director Adam Davis, who works with recommerce retail companies, whether or not that is “a Chanel purse or Nike footwear” — although you find yourself paying greater than the unique retail value.

As a result of recommerce could also be regarded as eco-friendly, it is turn out to be extra socially applicable, stated Brett Heffes, CEO of Winmarkthe franchisor of retail outlets similar to Plato’s Closet, As soon as Upon a Kid and Play It Once more Sports activities.

“Once I began on this trade, there was once a stigma round buying prior to now owned pieces, and that stigma is long gone.”

The surge in 'thrifting' and secondhand shopping

“Prosperous customers are main the recommerce revolution,” stated Chris Richter, CEO of recommerce website online FloorFound.

In large part pushed by means of price and a want to buy in additional sustainable techniques, “customers want to acquire resale as an alternative of recent,” he stated.

Top-income customers are even much more likely to buy secondhand, in line with a ballot of greater than 1,000 adults by means of FloorFound: Just about 9 in 10 customers making greater than $175,000 a yr have prior to now purchased a resale merchandise — 14 share issues upper than the survey moderate.

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